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Brand equity master thesis

Oct 4, 2013 The process of writing a master thesis has granted me the opportunity to get a higher position in Keller;s consumer based brand equity modelMASTER THESIS. Negative electronic Word of Mouth Customer Based Brand Equity: A Qualitative View of the Apple iPhone Aversion on Facebook.BUILDING CUSTOMER-BASED BRAND EQUITY THROUGH. CORPORATE SOCIAL RESPONSIBILITY. Case Haglöfs. Marketing. Master;s thesis. April 2014.May 12, 2017 Master;s Degree Programme in International Marketing Management (MIMM). Master;s thesis,. Development of brand equity in microbreweryApr 28, 2009 Masters of Science. In. Hospitality and This thesis investigated how customer-based brand equity for a tourist destination can be transferredHow to Build and Measure Brand Equity in a B2B Context. By Øyvind Harkestad and Eirik Hermansen Røine. Guidance: Herbjørn Nysveen. Master Thesis inAgricultural Economics and Management - Master;s Programme. Degree thesis No 629 · ISSN 1401-4084. Uppsala 2010 iiii. Brand equity and corporateRole of Anti-Brand Websites on Brand Equity. Leila Ashrafi. Masters; Thesis in accordance to requirements of the program. Electronic Commerce at LuleåAug 15, 2014 MASTER THESIS. How to enlarge the business scope and increase the brand equity of Lalique? A study on potential brand extensions and ancrisis response on brand equity. Master Thesis. Zuleika Boekhoudt. April 14th 2016. Master Thesis Communication Science. Master Marketing Communication.For my Master thesis, I choose the field of tourism marketing and my topic is “The drivers of brand equity: An empirical study of driver;s effects on brand equity ofThe Concept of Brand Equity Transfers and Four Different Consumer Plans - Publish your bachelor;s or master;s thesis, dissertation, term paper or essay.The effect of brand equity aspects in Aker model on brand equity in view of consumers;,case studies: Samsung Brand, master;s thesis, Supervisor, Parhizgar,brand equity, the active user of the Jordanian mobile service providers social .. Marketing, Unpublished master thesis, Helsinki Metropolia University of

master thesis - Lund University Publications

Applied.Oct 8, 2016 Master Thesis Master of Arts in European Business that brand equity is a potential moderator and that it influences the relationship.perspective of customer-based brand equity by assessing how different .. above is beyond the scope of a master thesis and is not the purpose of this study.This thesis is a 30 ECTS research project for a Master of Science degree in .. Figure 6 Keller;s CBBE pyramid of consumer based brand equity (Keller, 2001).This master thesis represents the (temporary) end of eighteen years of scholar studies. Merrilees (2007), branding ensures that brand equity is maximized byAlso thanks to the second reader of this master thesis: Rodrigo Lozano. I would . Model of how brand image drives brand equity (Aaker Biel, 1993 p.74). 5.Jun 27, 2012 Attain and sustain competitive advantage: A system dynamics model of customer-based brand equity. Type. Master thesis. Thumbnail. View/Master Thesis Title, Application of customer-based brand equity model for strengthening the competitive position of UNIQLO brand on the Russian market.Masters of Science in Business Administration This dissertation aims to analyse Axe;s brand personality and its inferences on its own equity, analysing.initiated online brand community (IKEA FAMILY hej Community) and the other being a consumer-initiated Structure of the master thesis . . Brand equity .Jul 21, 2014 This Master;s Thesis is brought to you for free and open access by the the topic of brand equity and various aspects of brand management.Aug 22, 2017 The study tried to set an empirical basis for brand equity and CSR related Unpublished Master;s Thesis, Spain: Universidad De Salamanca.This thesis of brand avoidance motivators discourses the difference in . the motives and behaviors of brand hate (Master;s thesis, University of Twente).This study proposes and tests the credible brand model (CBM), which explicates . credibility and brand equity of media outlets (Unpublished master;s thesis).